![Whitepapers](https://aseth.me/wp-content/uploads/2020/01/big_data.jpg)
Whitepapers
Links to my whitepapers:
∞ Whitepaper: AI in Retail
∞ Whitepaper: The Future of TV & Video Advertising
Videos
Links to videos of some of my keynote speeches and interviews:
∞ Video: Keynote Speech on ‘Big Data, Big Ideas’ at the IAB Annual Leadership Conference
∞ Video: Interview on Programmatic Advertising on TV
∞ Video: Interview with Forrester on Cross-Platform Advertising Future
∞ Video: Interview on Advertising Measurement and Effectiveness
![Videos](https://aseth.me/wp-content/uploads/2020/01/qtq80-ymNcQt-1024x683.jpeg)
![Patents](https://aseth.me/wp-content/uploads/2020/03/qtq80-vzVlR0-1024x683.jpeg)
Patents
List of my patents (click here for details of each):
∞ Methods and Apparatus to Share Online Media Impressions Data
∞ Methods and Apparatus to Measure Media using Media Object Characteristics
∞ System and Method for Extrapolating Data from a Sample Set
∞ Engagement-Oriented Recommendation Principle
∞ User Interactive Precision Targeting Principle
∞ Customized Today Module
∞ Context-Sensitive, Self-Adjusting Targeting Models
∞ Push to Talk over Cellular (Half-Duplex) to Full-Duplex Voice